Anyone who claims to have the answers to all of your problems without first gaining an in depth understanding of your business is in it for one reason: their self interest.
We take the time to listen and gain a thorough understanding of your business - not just simply what you do but why do you do it, what drives you, who your customers are and what they're looking for.
We examine your market as a whole, and find gaps or areas of opportunity where your competitors are falling short, providing you with opportunities to meet these needs and gain new customers.
No two businesses are exactly alike or have the same exact goals. It makes sense, then, that there can be no trully succesful, one size fits all strategy.
We work with you to determine what your goals are and use our industry expertise to develop a custom strategy that fits your needs and budget.
We outline specific, measurable, attainable, relevant and time-specific (SMART) goals using clearly defined objectives, clear definition of tasks and clear milestones of what success means to you.
Even the most brilliant strategy can be doomed by poor execution.
Great execution, on the other hand, is a result of hundreds if not thousands of intentional, smaller decisions made day in and day out by everyone involved.
We professionally execute a multi-level, customized strategy designed to reach your customers where they spend most of their time, and draw them into your business.
How can you measure the impact of your social strategy on your bottom line? How can you quantify not just the number of “likes”, “follows” and “pins” but the added value they provide to your brand?
While some things, such as Facebook “likes” and Twitter “followers” are easier to measure, they’re only a fraction of the big picture that is social media and overall digital strategy success.
We take a comprehensive approach in measuring your brand's impact, measuring what terms people are searching for, what sites they’re originating from, engagement and interactions, content they respond to best, channels they’re using, timing and relevant metrics - all this and more to give give you a clearer road map of how to grow your business.
The social media environment is constantly evolving and your strategy must evolve accordingly to keep you ahead of the curve. From search engines rolling out a new search algorithm to new trends in data consumption, we use our industry knowledge in anticipating these changes to ensure that you keep your competitive edge.
We take into account both direct customer feedback from engagement and interactions as well as indirect, from data analytics and synthesizing.
We not only examine what's working, but also search for areas of improvement in order to give your customers a better user experience and keep them coming back.
From engagement to conversion, we examine your social strategy from various angles and continually tweak it for maximum effectiveness.